From its humble beginnings in the garage of a Silicon Valley home as one of the first online book sellers in 1995 to what is today considered the fourth most valuable company in the world, Amazon is now competing with the Apple, Alphabet and Microsoft's of the world and now ranks higher than Berkshire Hathaway.
In addition to completely overtaking the online book sales/reading market by storm by taking over the traditional reading model, Amazon has also overtaken the brick and mortar retail market, causing giants such as Walmart, Costco and Target to continually loose huge chunks of market share to Amazon's easy online shopping and Prime shipping model. Amazon is also leading the way in world of online video streaming for movies and TV shows, and online web services for server rentals and content delivery.
Over the years, Amazon has come to own or strategically purchase a wide range of companies that not only help support Amazon's existing business model but help Jeff Bezos expand its brand into other categories, positioning them as a giant force of technology, power, and money.
Here are just some of the companies and properties owned by the giant, without even looking into the sheer power behind each one: Amazon Drive, Amazon Fresh, Audible, Diapers.com, Junglee.com, Wag.com, 6pm, AmazonGlobal, BeautyBar.com, DPReview, Warehouse Deals, AbeBooks, Home Services, Book Depository, East Dane, Prime Now, Wisper Cast, ACX, Amazon Inspire, Casa.com, Fabric.com, Shopbop, Woot!, Alexa, Amazon Video Direct, ComiXology, Goodreads, Soap.com, Yoyo.com, Amazon Business, Amazon Web Services, CreateSpace, IMDb, TenMarks.com, and Zappos. At Logic Media, we use Amazon Web Services as some of our infrastructure, as does a large portion of successful startup and established companies.
Besides running the Amazing set of companies under the Amazon umbrella, Jeff Bezos also runs and manages the Washington Post newspaper, the Blue Origin private space exploration company as well as being an investor in Uber, Airbnb and many other successful companies and business endeavors.
It would be hard to image what a world would look like without the existence of Amazon and all it's sub companies. Jeff Bezos' visions and plans definitely make our world easier to live in and manage day to day, whether it's through online book reading, eliminating time wasteful trips to the retail stores or purchasing online business services from Amazon Web Services. The only question remains, what else does the Amazon have in store to make our lives easier and more efficient.