Marketing Your Company
Online Marketing, Search Engine Marketing, Social Marketing, and Email Marketing
Our marketing expertise helps our clients build a consistent brand image and message, leading to an increase in market share over their competition, stronger brand equity, and higher sales. The key to building strong brand equity is to create an effective core message for your business that is properly aimed at your target market, and to promote it consistently in the marketplace through various advertising mediums.
Search Engine Marketing (SEM)
Search Engine Marketing or Pay per Click (PPC) Programs allow business owners and marketers to purchase relevant keywords on the major search engines and display them to the desired target audience. PPC programs are one of the most effective ways to generate new online business from search engines such as Google, Yahoo, or Bing and directly track the cost-effectiveness of the advertising.
Our Search Engine Marketing philosophy concentrates on proper set-up, utilization and designation of your marketing dollars. We concentrate on proper campaign management and administration in order to maximize your campaign's conversion rate and lead generation instead of wasting efforts and marketing dollars on useless, non-converting clicks. Our SEM rates are always clearly defined without any hidden fees.
Social Media Marketing
Social media marketing is a way to promote your business or service through the various online social and community networks, blogs and user maintained wikis. Some of the most common social media marketing tools and platforms include Facebook, Twitter, LinkedIn and Google+. It's a great tool to spread your company's message and create the “buzz" factor regarding your products and services.
A properly executed and maintained social marketing program can not only lead to an increase in your keyword rankings on Google, but also can increase overall sales, brand equity and brand recognition for the business.
Maintaining your existing customer base while adding to it is a sure way to continuously grow your business. An effective email marketing campaign is a perfect solution to stay in touch with your existing and potential customers. Through email marketing, you can maintain your business's market share by strengthening relationships with your customers, keeping your product and services fresh in their mind, sharing your ideas and increasing your business awareness. Many companies are able to bring themselves to the front of their customers' minds with periodic sales or coupon announcements, inventory updates, or product highlights.
Our designers create beautiful newsletter campaigns to capture your audiences' attention and effectively communicate your marketing message.