The 90s are back, and it seems they are back everywhere: in fashion, interior design, graphic design and recently it seems to have merged into web design. Unsurprisingly, the web design industry always seems to be driven by some latest design styles, colors and fonts.

With the comeback of 90s design themes for web sites comes the revival of decades-old color themes, 90s patterns, and fonts. The new comeback isn’t a perfect fit for everyone, but seems to be registering well with the younger population who barely experienced the 90s and the old timers who experienced or remember the 90s as their “prime” years.

As the famous Mark Twain once said: “There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations indefinitely; but they are the same old pieces of colored glass that have been in use through all the ages.”
Maybe this is why the design world seems to be on the perpetual “kaleidoscope” for design trends and fads. With that in mind, here is a look at some new, non-original applications of the 90s design on its 2017 cycle.


If one thing could be said about the 90s, it is that it definitely didn’t lack color. Color designs where bright and trendy, almost to the point of being neon in many applications, and included a lot of purple and neon green combos.

90s Color Themes


Another memorable aspects of 90s designs are the adaptation of geometric design patterns, and at times its purposeful breakaway from symmetry.

90s Patterns


The fonts of the 90s took the same approach as the general fads, including lots of bold types, with overwhelming amounts of drop shadows and squared off shapes.

90s Fonts

Logo Designs

Logos are generally derived from the adaptation of color combinations and careful font selections, and it being the 90s, most of the iconic company logos and brands sported these heavy logos with lots of color and shadows. Here are few examples of well know companies who today take a different design approach when compared to their image in the 90s:

90s Logos

Generally speaking, certain types of industries tend to follow the latest web trends and worry much less about designing websites that last past the current fad. Of course, these companies usually have large marketing/web design budgets that always allow them to be able to update their website to the latest styles and fads.

Whether the 90s design styles strike your fancy or not, be prepared to see more and more of the 90s comeback all around, even outside of web design trends. At Logic Media, we always love the challenge of the design and 90s area flashbacks bring great new opportunities for future web design projects. However, that being said, we also love sticking with the tried and true, non decade-specifics that withstand the test of time.

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