Heading into the New Year always brings in a reevaluation of “current” everything, including marketing efforts, marketing materials, a website and its functionality, sales techniques, employee performance, and much more. And, at least with us, some things remain the same and others get overhauled with bigger and better ideas.
When it comes to the standards of web design best practices, as we transition into the decade of the 2020s, certain things remain a must. So if your company’s website isn’t there yet, here are few of the must-haves for your web design and overall digital marketing efforts.
Responsive Website Design
Not having a responsive website for your company in 2020 is much like not having a smart phone. Yes, for the raw, basic needs, your non-responsive website is up and available to be viewed on the web. However, the conditions of the viewing are vastly diminished and difficult.
If your website doesn’t look good on all devices – from the smallest phones to the largest computers and television screens – then that is a serious problem that will only get worse as time goes on.
A responsive design approach for websites became the standard in the early twenty-teens and became one of the primary determining factors in website rankings on Google several years back.
Websites with Great Photography
It’s truly sad to recall how many times a great, beautifully designed website gets ruined by terrible photography. This causes its performance to suffer from both user interaction and sales performance standpoints. With an unlimited number of professional photographers available for hire at reasonable prices and a vast inventory of stock images online, there is no excuse for having a terrible selection of photos on the website.
Websites with Marketing Insight
If your website at some point has been thrown together by a friend or an employee who “tinkers” in web design, chances are your website is completely underperforming in all measures. Having a website designed and tailored specifically for your business needs by a professional marketing company makes all the difference in the world.
A properly positioned website with a coherent and tailored marketing message automatically raises your business authority, generates more sales and leads, and separates you from your competition.
Website Marketing and Analysis Post Launch
Sadly, so many companies fail right here. After spending thousands of dollars designing a stellar website, many people think the job is done. Check “website” off the list.
However, continuing to grow your website content, Search Engine rankings, and analyzing user experience data is a crucial step in ensuring your company succeeds in future years.
After launching your new website, make sure your web design company or your internal marketing team continues to improve the user experience and user related content on your website, establishes proper Search Engine Optimization (SEO) and general Digital Marketing efforts, and utilizes analytics to make continual improvements.
Get with the times
If your website is behind the times in design, experience, or any of the areas listed above, contact us today for a free consultation.