Cat Videos and Marketing
Ahh, cat videos--known and loved by all. Besides the general knowledge of the huge popularity of cat video views, the sheer numbers behind the phenomenon are staggering.
In addition to having a very long list of cat-related search terms, Funny Cat Videos is leading the number of searches by a huge margin.
- On average 7,179,710 searches are performed each month worldwide
- 2,424,475 of those searches are done in the US – Over a third
- 1,012,080 of those searches are done in UK
- 55% of those searches are done on standard browsing devices such as desktop computers
- 31% of searches come from mobile devices and remaining 13% from tablets
With so much human eyeball traffic being dedicated to entertaining cat videos, smart marketers are savvy enough to use the trend to their advantage. Over the last month, GMC has been running YouTube ads before top played funny cat video search results, targeting and designing their ad for the proper audience.
YouTube ads longer than 14 seconds can be skipped after the first five seconds, but designing an ad good enough to capture the audience and keep them from not skipping the ad is tricky. GMC’s marketing team has hit the spot with their cute cat video commercial advertising their new line of vehicles and did so by capturing their audiences attention all the way to the end of the ad.
Our family, with two animal-loving children, is fascinated with cute cat videos along with the rest of America. We find ourselves watching cute funny cat videos non-stop all hours of the day. Unlike all the other commercials that go skipped, the GMC cute cat video is watched over and over, and in fact is sought after as a treat.
YouTube advertising might still be considered a new concept to some marketers, but with a staggering number of users now using YouTube as their primary video viewing platform instead of regular television, marketers should take note of the change, take some lessons from GMC’s marketing department, and get creative.
Over the next decade, “traditional” marketing channels such as television or radio ads, direct mail, or print will reach less and less individuals. YouTube is the platform that has drawn in audiences of all ages, especially the younger population, and captures their “undivided” attention all day long. A phenomenon like that should not go unnoticed.