Launch of 2013 with Latest Search Engine Market Shares
Based on the latest Compete, seoMOZ, Nielsen-Net and Alexa search engine traffic analysis, Google yet again has a slight gain in market share on both national and global levels, while Bing’s market share increased slightly at the expense of Yahoo’s loss.
Here is the summary of the United States Search Engine market share and its change from one year ago:
- Google – 86.3% - increase of .03%
- Bing – 7.3% - increase of 2.15%
- Yahoo – 3.1% - decrease of 5.13%
- Facebook – 1.4% - decrease of .18%
- Ask.com – .08% - almost no change
What is interesting to notice is that Bing experienced an increase in traffic and Yahoo took a significant hit. With attempts to compete in the search engine market share war, it looks like Bing’s marketing efforts with their “Challenge” campaign might have had a positive outcome toward their market share gain.
Another interesting observation is the decrease of Facebook’s market share over the year. Despite their attempt to compete for search engine revenue dollars and all the hoopla of them going public, one would think Facebook would be able to gain a bit of market share over the year, not loose it.
From the business marketing stand point on search engines, yet again these numbers reinforce the importance of being optimized for and on Google, and making sure to at least cover all the important bases with the other search engines.
If the predicted trend continues year after year, Google will continuing to monopolize the search engine market share with the likely outcome of completely pushing the others out of the game. Unless Yahoo and Ask.com wake up one morning with an epiphany, their existence in the search engine world will soon vanish.