Louisville Website Copywriting
Search Engine Friendly, Written For People
Writing online copy has a few differences from writing print ad copy. It is important to remember that there are two very different consumers--your human visitors and your computer visitors.
For most businesses, online copy should be conversational, light-hearted, and easy to read. These characteristics help your human visitors connect with your site, and therefore, with your business.
On the other hand, Google and the other search engines will "read" your text as well. Sophisticated algorithms will process it and your online text will help determine what the engines think your page is "about", as well as how relevant it is to that topic. Careful placement of keywords can help drive the relevancy of your page, and dividing even moderately complex topics into multiple pages can help isolate relevancy.
Proper online copywriting strikes a balance between the two, creating search engine friendly content that is not off-putting or difficult for your actual customers to read. Our team at Logic Media can create copy for your website's pages, blogs, and e-commerce products, as well as print collateral such as brochures and direct mail material.